I am a strategic and results-driven performance marketing professional with over 6 years of experience creating and managing high-impact campaigns across diverse industries and international markets. Currently based in Dubai, I work as a Performance Marketing Manager at Allianze Media, where I lead paid media strategy, team management, and full-funnel optimization for global clients.

Core Highlights

• Over 6 years of hands-on experience in digital marketing with a strong focus on paid advertising, SEM, and lead generation.

• Proven track record of managing $2M+ in ad spend, generating 500,000+ qualified leads, and achieving up to 600x ROAS.

• Lead multi-platform advertising campaigns across Google, Meta, LinkedIn, TikTok, Yandex, and Indeed.

• Skilled in executing search, display, video, remarketing, and lead generation campaigns with precision targeting and A/B testing.

• Strong command over Google Ads, Facebook Ads, LinkedIn Ads, and TikTok Ads.

• Expertise in Google Analytics (GA4), Looker Studio, Google Tag Manager, and real-time performance analysis.

• Experienced in CRM integration and automation via HubSpot, Zoho, WhatsApp flows, and APIs for efficient lead nurturing.

• Adept at landing page optimization, conversion rate optimization (CRO), and aligning ad messaging with user experience.

• Worked with clients across B2B and B2C sectors, adapting strategies for regional behavior in the Middle East, Europe, and the U.S.

• Strong cross-functional collaboration with sales, design, content, and development teams to drive unified campaign execution.

• Passionate about digital innovation, performance optimization, and driving measurable growth through marketing.