Akhilesh Singh
Performance Marketing Manager
🎯 Professional Summary
Strategic, conversion-driven Performance Marketing Manager with 6+ years of experience in building high-ROI campaigns across Google, Meta, LinkedIn, TikTok, and more. I specialize in lead generation, paid advertising, CRO, and full-funnel performance optimization for both B2B and B2C brands across the Middle East, Europe, and the U.S.
Managed $2M+ ad spend
Delivered 500K+ qualified leads
Achieved up to 600x ROAS
Led multi-platform teams and campaigns
🧠 Core Marketing Skills
Paid Advertising (Google Ads, Meta, LinkedIn, TikTok, Yandex)
Search Engine Marketing (SEM) & Search Engine Optimization (SEO)
Conversion Rate Optimization (CRO) & A/B Testing
Landing Page Optimization
Marketing Automation & CRM Integration
Ad Copywriting & Content Planning
Budgeting & Campaign Management
Team Leadership & Project Execution
⚙️ Tools & Platforms
Advertising & Analytics
Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Yandex
Google Analytics (GA4), Looker Studio, Google Tag Manager
Hotjar, Microsoft Clarity
SEO & SEM Tools
SEMrush, Ahrefs, Google Search Console, Google Keyword Planner, Ubersuggest
CRM & Automation
HubSpot, Zoho CRM, WhatsApp CRM, Mailchimp, Zapier, ManyChat
Design & Content
Canva Pro, Adobe Creative Suite, Pictory, Lumen5, WordPress, Wix, Shopify
AI & Productivity
ChatGPT, AdCreative.ai, MS Office Suite
📜 Certifications
Google Ads Search Certification
Google Ads Display Certification
Google Analytics Certification (GA4)
Google Tag Manager Fundamentals
Foundations of Digital Marketing – Google
Meta Certified Digital Marketing Associate
📚 Education & Training
B.Tech – Hindustan University, Chennai (GPA: 8.9)
PG Certification in Digital Marketing & Analytics – Digital Academy 360, Chennai
🌍 Work Experience Overview
Performance Marketing Manager – Allianze Media, Dubai
Digital Marketing Manager – Score Plus | The Princeton Review, Dubai
Digital Marketer & SM Manager – Emirates E&I LLC
Digital Marketing Trainee – Digital Academy 360